Brand System

The Red Phoenyx Style Guide

A concise reference for keeping every page, proposal, and touchpoint aligned with the Red Phoenyx identity — black, gold, and a quiet confidence.

01 — Palette

Colors

A disciplined palette of deep black and warm gold. Black leads, gold accents. Never introduce competing accent colors.

Obsidian Black

background

Primary canvas. Sets the premium, editorial tone across every page.

var(--background)

Onyx Card

card

Elevated surfaces — cards, dialogs, form panels.

var(--card)

Signature Gold

primary

Primary brand accent. Reserved for CTAs, key headlines, and the logo.

var(--primary)

Deep Gold

gold-deep

Depth stop in gold gradients and hover states.

var(--gold-deep)

Soft Gold

gold-soft

Highlight tone for text on gradients and subtle borders.

var(--gold-soft)

Muted Parchment

muted-foreground

Body copy, meta text, and supporting labels on dark surfaces.

var(--muted-foreground)

Signature Gold Gradient

gradient-gold

Reserved for the wordmark, hero display type, and hallmark moments. Never apply to body text or large surfaces.

02 — Typography

Typography

Playfair Display carries editorial gravitas for headlines. Inter handles everything functional — body, UI, and captions.

Displayfont-display

Building lasting legacies.

Family: Playfair Display
Weights: 500 · 600 · 700
Use for: H1–H3, hero statements
Tracking: Tight (default)

Sansfont-sans

Red Phoenyx Holdings provides integrated global consulting for entrepreneurs, corporations, investors, and private clients worldwide.

Family: Inter
Weights: 400 · 500 · 600
Use for: Body, UI, forms, captions
Eyebrow: Uppercase · 0.3em tracking

Scale

H1 DisplayGlobal Consulting

H2 SectionStrategic Growth

H3 CardLasting Legacy

LeadTrusted advisory across borders.

BodyEvery engagement is measured in outcomes.

EyebrowEstablished Worldwide

03 — Logo

Logo Usage

Give the mark room. Preserve its embossed gold detail against dark surfaces. Never distort, recolor, or reset on low-contrast backgrounds.

Do

Place the logo on solid black or deep onyx surfaces.
Maintain minimum clear space equal to the height of the "R" on all sides.
Use a minimum height of 40px on screen and 12mm in print.
Pair with Playfair Display for supporting headlines.

Don't

Recolor, outline, or add drop shadows to the mark.
Stretch, rotate, or crop the wordmark.
Place on busy photography or bright, low-contrast backgrounds.
Reproduce below the minimum size — legibility of "PHOENYX" must be preserved.

Approved display sizes. Below h-6 the wordmark loses fidelity — use the RP monogram only in those contexts.

04 — Voice

Voice & Tone

How Red Phoenyx sounds in headlines, proposals, and client communications.

We are

Confident, never boastful

Not

Salesy or aggressive

We are

Precise and considered

Not

Jargon-heavy or vague

We are

Discreet and professional

Not

Casual or overly familiar

We are

Globally minded

Not

Region-centric